Showing items tagged "Promotion and publicity"
Impact of the Online Safety Bill on visual arts practice
The Online Safety Bill is the latest in a series of very concerning Bills proposed by the UK Government that threaten freedom of expression, such as the new Policing Act…
Promoting your art
Promoting your art is a key part of developing your career. Get it right and it will lead to more opportunities. If you don’t let people know what you are doing, your career is likely to progress…
Social networks and websites
An important part of making sure people can hear about you and your work is to be present on the internet. There are a number of different ways to do this. Choose the ways that work…
Make promotional images of your art work
It’s important to have good images of your work. You’ll use these to send to curators and galleries who are interested in exhibiting your art. They could also be useful for catalogues, your…
Artist CV
A CV brings together your professional achievements as an artist on one document. Having a concise, up to date CV is vital. You’ll use it to apply for exhibitions and other opportunities. Curators will also consider it when…
Press releases
A press release is an announcement to news outlets about a significant event. Use a press release to send information to newspapers, radio, TV or internet news organisations. A press release is sometimes called a ‘media release’. A…
Networking for artists
Networking has a bad name. Many artists think it’s mercenary and exploitative. But your network is how you find out about the art world, get support, and find work. Think about networking as ‘making friends’. In the…
Artist-led Marketing Network
Pilot project to redirect social network marketing budget to artist led groups to promote the Artquest programme In 2020 Artquest stopped advertising on social networks. This meant we had money in our (very tiny) marketing budget to…
Reaching audiences online
Timely tips for artists during 2021 COVID lockdowns on how to reach and engage new audiences online. Pablo Colella of Disconnected Bodies and artist Helena Hunter were in conversation with Nick Kaplony of Artquest. With ongoing COVID…
Conscious Isolation: Networking Together, Apart
Samuel Zealey and I set up Conscious Isolation right at the beginning of lockdown. We speak about and call upon what is important in these difficult times. Culture expands the mind and will bring us…
What does creating an Inventory or Catalogue Raisonné involve?
The inventory should relate to all works of art, copyright (the artist should be aware that unless there is an agreement to the contrary, he/she will have retained copyright ownership in…
Commissioning and running a commercial website for artists
Is your website doing the job of selling your work? And do you know what you need to do if you hold customers’ data? Or who owns copyright in your website? This…
Fundraising basics
Fundraising can be a full time occupation. What can you do if you want to get more effective at applying for grants without it taking over your life? Prepare application materials Every application needs to be tailored to…
Invitations
Invitations to private views and talks are a good way to attract new audiences. Printed invitations have fallen out of favour recently. The cost of printing and posting them has become prohibitive for many artists. Artist’s now often focus…
Artist statement
An artist’s statement is a short piece of writing about your work. Artist’s statements are as varied and diverse as the art they describe. The following guidelines are suggestions and observations rather than hard and fast rules. Artist…
Soul Trading
The classic ‘who, where and how’ of marketing, to which Nich Pearson implicitly referred last month (Art Monthly No 95, p.9) when bemoaning the absence of vigorous professional marketing in the visual arts in recent years, inspired serious…
Writing an artist’s biography
An artist biography (or ‘artists biog’) is a paragraph or two about you and your career as a practitioner. It may also contain a line about the key themes to your practice. Biographies are often confused…
Email newsletters and mailing lists
Many artists keep a list of professional contacts to send news about exhibitions and events. Along with social networks these are effective at telling your regular audience what you are doing. Email newsletters are a…