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Social networks and websites
An important part of making sure people can hear about you and your work is to be present on the internet. There are a number of different ways to do this. Choose the ways that work…
Make promotional images of your art work
It’s important to have good images of your work. You’ll use these to send to curators and galleries who are interested in exhibiting your art. They could also be useful for catalogues, your…
Artist CV
A CV brings together your professional achievements as an artist on one document. Having a concise, up to date CV is vital. You’ll use it to apply for exhibitions and other opportunities. Curators will also consider it when…
Press releases
A press release is an announcement to news outlets about a significant event. Use a press release to send information to newspapers, radio, TV or internet news organisations. A press release is sometimes called a ‘media release’. A…
Artist statement
An artist’s statement is a short piece of writing about your work. Artist’s statements are as varied and diverse as the art they describe. The following guidelines are suggestions and observations rather than hard and fast rules. Artist…
Invitations
Invitations to private views and talks are a good way to attract new audiences. Printed invitations have fallen out of favour recently. The cost of printing and posting them has become prohibitive for many artists. Artist’s now often focus…
Writing an artist’s biography
An artist biography (or ‘artists biog’) is a paragraph or two about you and your career as a practitioner. It may also contain a line about the key themes to your practice. Biographies are often confused…
Email newsletters and mailing lists
Many artists keep a list of professional contacts to send news about exhibitions and events. Along with social networks these are effective at telling your regular audience what you are doing. Email newsletters are a…
Business cards
Business cards are an effective way for artists to share their contact details at private views. They need not be corporate, as with anything you issue, it should reflect who you are and the nature of the work.…