Invitations to private views and talks are a good way to attract new audiences.
Printed invitations have fallen out of favour recently. The cost of printing and posting them has become prohibitive for many artists.
Artist’s now often focus on social media and e-letters to tell people about their projects. Despite this, a well-timed invitation posted to an direct to an influential contact may induce them to attend. Invitations can also be kept as a reminder of your work.
Many print companies now allow for smaller, more cost effective print runs. Moo is just one example of this. Think about re-using postcards of your work for multiple exhibitions. You can replace the information with stickers on the back
The imagery you use on one side of an invite is key. It’s how new audiences will make snap decisions about whether they will come and see your work.
The text on the reverse should include
- The name of the exhibition/event
- Participating artists / key contributors
- date and opening times
- Venue location and contact details
- relevant websites / social media
- Details of sponsors
It might also include
- Directions, transport links and a small map
- A brief bit of background info on your exhibition or project
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